NIGZ, Netherlands Institute for Health Promotion
We suggest 50plusnet.nl as champion in e-inclusion. As a forerunner in the social media and co-creation approach 50plusnet succeeded to built and maintain an internet community for older adults, based on matching individual profiles. 50plusnet is successful till today in not only reaching the 50+ population but also reaching its goal that through participation ageing people are able to widen their social network, online and offline. This model is ready to be implemented at a European level. Of course at the start in 2005 there were many barriers. Will a social media approach ‘work’? Are older adults ready to engage in e-activities? The vision of the founders and the way 50plusnet was developed and maintained was the key for success and indeed characterize a champion in e-inclusion.